GlowGenLab — Skincare E-commerce Redesign
GlowGenLab sells clinic-grade and home-use skincare from one catalogue, with nothing on the page to tell the two apart. This is my redesign of the store.
How this was designed
The problem
GlowGenLab sells clinic-grade skincare and home-use products from the same catalogue, with nothing separating the two buyers. The detail a professional needs before ordering — concentration, intended use, suitability — is not part of the product page. The job was to make the catalogue navigable in one move and the product page decisive on its own.
What I did
Reorganised the catalogue so every treatment category sits in one menu reachable from any page. Rebuilt the product page around a specification block placed above reviews and related products. Added blog and article templates so the brand can publish without a new layout each time, and set colour, type and spacing rules that all four templates share.
How I got there
Reviewed the brand's existing store and three comparable aesthetic-medicine retailers to map how each one groups treatment categories, and how much product detail sits on the product page itself rather than in a downloadable sheet.
What came out of it
A full redesign of the homepage, catalogue, product page and blog, sharing one set of components. This one shipped: GlowGenLab commissioned the work, a developer built the design in WordPress, and the store went live with it.
The screens
Why it works that way
A single treatment menu instead of nested sections, so nobody has to guess where a product lives. The specification block goes first on the product page, above reviews and cross-sells, because that is what a clinic buys on. A restrained light palette with clinical photography, so the products carry the page rather than the decoration.
Behind the design
What I handed over
Common Questions
How did you decide what goes on the product page?▼
I started from what a clinic has to know before ordering — concentration, intended use and suitability — and made those three the first block under the image, above reviews and related products.
The store is live — why no conversion figures here?▼
Because I do not have them. I designed the store and a developer built it; the analytics sit with the brand. Any number I published here would be one I could not stand behind, so the case study stays with what is countable in the design itself.
Your store next
Send me your store link — I'll record a free 5-minute audit
You get a short video walking through what is costing you orders — the product page, the basket and the checkout. No call, no obligation.