Case Studies

Five projects, written the same way: the reason people leave, what I changed, and what came out of it. Three online stores first, then two mobile apps.

GlowGenLab — Skincare E-commerce Redesign

8 weeks

E-commerceWebUX/UI

GlowGenLab — Skincare E-commerce Redesign

GlowGenLab sells clinic-grade and home-use skincare from one catalogue, with nothing on the page to tell the two apart. This is my redesign of the store.

Navigation depth

1 click

Product page

Specs on page

Read Case Study

Pharma — Wellness E-commerce Store Design

8 weeks

E-commerceWebUX/UIAccessibility

Pharma — Wellness E-commerce Store Design

Someone buying a supplement online has nobody to ask. I designed the whole store around that, then rebuilt it to the standard EU shops have had to meet since June 2025.

Coverage

36 screens

Prototype

Every screen clickable

Read Case Study

Daskey — Luxury Fashion E-commerce Design

4 weeks

E-commerceWebUX/UI

Daskey — Luxury Fashion E-commerce Design

At this price point nobody buys before they know how returns work, whether the size is right and what happens if the card is declined. I designed all nineteen screens, including the ones where it goes wrong.

Screens designed

19 screens

Shared parts

30 parts, 631 uses

Read Case Study

FinanceHub — Personal Finance Mobile App

6 weeks

MobileUX/UIFintech

FinanceHub — Personal Finance Mobile App

Money apps are easy to design until something fails. I designed the four core money flows together with the screens people see when a transfer does not go through.

Money flows

4 mapped

Failure states

Designed

Read Case Study

EveFlow — Cycle and Wellness Tracker App

10 weeks

MobileUX/UIHealth & Wellness

EveFlow — Cycle and Wellness Tracker App

A tracking app is only useful if people open it every day. I designed the landing page, the sign-up and the daily log around that one requirement.

Sign-up

3 steps

Daily log

Tap to log

Read Case Study

Send me your store link — I'll record a free 5-minute audit

A short video on what is costing you orders. No call, no obligation.